As an entrepreneur, it’s essential to be a jack of all trades—creating enterprise concepts, advertising and marketing, public talking, mastering funds and money stream, and far more. However there’s one space that usually leaves enterprise homeowners paralyzed with concern: Writing. How do you create content material for those who’re not a author?!
As everyone knows, today being a “content material creator” is a requirement for constructing your on-line enterprise. Offering worth by way of creating helpful content material helps to develop your viewers, builds TRUST along with your viewers, establishes you as an authority inside your trade, and invitations individuals into your ecosystem.
Such a content material, additionally referred to as content material advertising and marketing, is all about creating content material that can invite individuals to come back to you due to the worth you supply, as an alternative of simply pushing out a message by way of promoting or conventional advertising and marketing.
Content material advertising and marketing consists of weblog posts, e-mail newsletters, social media, podcasts, YouTube movies, and different content material that folks truly need to devour. This content material would not contain the “arduous promote” you set in your advertising and marketing and promoting efforts. Content material advertising and marketing is extra about providing assist, constructing relationships, constructing belief, and constructing your neighborhood of superfans.
Content material advertising and marketing is nice, however it additionally requires plenty of writing, even for those who’re making a YouTube video or podcast.
So . . . what for those who’re not a author? What for those who’re simply not good at it, or don’t like doing it? What for those who simply don’t have the time?
Don’t despair! Listed here are some hacks that you may make use of that can assist you to create nice written content material that can assist you to construct your enterprise.
Rent a Author
This can be a no-brainer, proper? When you’ve got the means to rent another person to do your writing for you, then, by all means, rent away! It will permit you to deal with what you do finest.
So how do you go about hiring a contract author? Ask round and see if anybody in your community can suggest a author. Publish a message on LinkedIn, or go to considered one of these platforms that may match you with a contract author.
Fiverr is a superb web site the place yow will discover writers who’ve expertise with nearly any type of writing, whether or not it’s articles/weblog posts, white papers, gross sales and advertising and marketing copy, or ebooks. You can too rent editors and proofreaders.
On Fiverr, you may browse the profiles of freelance writers accessible for rent, and see which one could also be match to your wants. UpWork is an identical web site.
Don’t be afraid to rent somebody to assist, even when it’s for only some hours per week, or one venture at a time. If the author is an efficient match, chances are you’ll even finally need to ask them to come back onto your group full-time. Hiring freelancers is an effective way to get to know somebody earlier than you rent them.
However what for those who don’t have the cash to rent somebody?
Faucet Your Crew
When you’ve got a group, even when they’re not in an official “writing” function, faucet them to see if they may contribute.
You is perhaps stunned that there are good writers on the market who aren’t in an official writing function. So see if group members can deal with a selected matter they’ve experience in, and ask them to contribute regularly.
At SPI, we’ve a number of individuals on our group who write content material, together with me; our senior author, Ray Sylvester; our co-CEO Matt Gartland; Sara Jane Hess, and David Grabowski from our podcasting group; and Jillian Benbow and Jay Clouse, from our CX group.
When you’ve got somebody in your group who is nice at modifying, you too can report an audio “mind dump.” That is the place you report your ideas and concepts for a weblog publish, after which have another person edit the content material right into a cohesive article.
Repurpose Present Content material
You in all probability have already got content material that you may repurpose to make weblog posts, e-mail content material, and even social media posts.
Do you might have a web-based course? If that’s the case, take one module, or chapter, of that course and edit it all the way down to create a weblog publish. At SPI, we just lately did that with this blog post on learn how to nail your enterprise thought.
We took one chapter from the Smart From Scratch course, and we turned it into an article.
You may suppose, “What if individuals know the weblog publish is taken from course content material? That’s dishonest!”
No, it’s not. It’s offering your viewers with worthwhile info by way of a couple of medium. Weblog content material is free. So providing free content material from a paid course is including worth. Simply watch out to not give away an excessive amount of content material free of charge, or that can devalue your paid content material. However a slice right here and there’s a sensible approach to reuse content material and serve your viewers.
You can too reuse content material out of your podcast, when you have one, and YouTube movies. Take the transcripts, consider them to see what content material will work finest in a weblog format, and edit them down.
Strategically reusing content material is sensible and environment friendly.
Invite Visitor Bloggers to Contribute
Is there somebody in your community who can write worthwhile content material on subjects that can profit your viewers? Attain out to them and see if they’d be inquisitive about writing visitor posts. Ideally, these could be individuals who have a considerably substantial viewers, so that you’re killing two birds with one stone—you’re offering content material for your viewers, and when a visitor blogger promotes the publish to their very own viewers, you’ll get some new eyes studying your content material.
Ensure that the company know your viewers and the varieties of subjects you cowl in your weblog. Counsel subjects they will write about, or collaborate to give you subjects. When their publish is printed, counsel methods the visitor can promote the publish to their very own viewers so you will get extra visitors to your web site.
At SPI Media, we incessantly invite company to jot down for our weblog, together with this one from our pal Heather Osgood, founding father of True Native Media, on learn how to flip your podcast right into a worthwhile enterprise.
Curate Content material
Whether or not it’s for a weblog publish or your weekly e-newsletter, curating content material is another choice for offering worth to your viewers with out having to personally churn out a 2,500-word unique article.
Curating content material is just placing collectively a number of items of content material that you’ve got discovered attention-grabbing and suppose your viewers will like. As an example, a weblog publish may encompass a listing of articles (with hyperlinks) from different publications that you simply’ve discovered useful on subjects associated to your trade.
Once more, this will appear to be a cop-out. But it surely’s not! Folks like comfort, and having hyperlinks to a number of articles multi functional place saves them effort and time.
Survey Your Viewers
Enlist your viewers that will help you write content material! You are able to do this by surveying them and utilizing their solutions to create weblog posts. At SPI Media, we sometimes use a Typeform survey to ask our viewers a query. Then we collect the solutions and put them collectively in a weblog publish. This can be a good way to offer attention-grabbing info, and in addition join along with your viewers.
Final Might, early within the COVID pandemic, we surveyed our viewers and requested them, “What’s providing you with hope?” A number of individuals responded to our survey, and we compiled their solutions in this powerful blog post.
Leverage the Energy of Lists
An inventory of suggestions or suggestions is a straightforward approach to pull collectively content material that doesn’t require plenty of analysis and writing.
About as soon as a month, our podcasting group places collectively a list of their favorite podcasts. They write a paragraph about each, and inform readers why the podcast is nice. Sounds easy-peasy, proper?
You possibly can do that for something. What are your prime ten really useful on-line enterprise instruments? What are the very best enterprise books you’re studying proper now, and what do you want about them? What are the highest 5 issues that helped you begin your enterprise? Giving individuals recommendation by way of a listing is an effective way to create worthwhile content material.
When you’re good at asking questions and being curious, then you’ll in all probability be good at interviewing.
- Interview an knowledgeable on a subject that you simply suppose will assist your viewers. At SPI Media, we commonly interview entrepreneurs who’re doing wonderful issues.
- Interview individuals in your viewers who’ve discovered success, and write a success story for your blog. Folks like to examine individuals identical to them who’re succeeding.
- Interview a mentor or somebody you look as much as. Ask them for recommendation, and create a weblog publish with the solutions.
When you report a video of your interviews, it may be utilized in many various methods: for a podcast, a video to your Tube channel, as a weblog publish. You may get plenty of mileage from only one interview!
If you wish to study extra about creating content material, listed below are some suggestions from Pat about how to create content when you’re a busy, beginning entrepreneur.