We’ve received huge information! SPI Media simply launched its very own YouTube channel!
Wait, you’re saying—doesn’t SPI have already got a YouTube channel? Nicely, yeah, Pat Flynn has a profitable YouTube channel with practically 300,000 subscribers and greater than ten years of superior movies. So it’s extra correct to say that we’re increasing our YouTube technique. The SPI Media YouTube channel is our new vacation spot for in-depth academic content material for entrepreneurs. On this submit I’m going to elucidate how the channel took place, and why it’s best to think about tuning in!
Why We Began a New YouTube Channel
So why begin a brand new YouTube channel for SPI? In any case, Pat Flynn has been producing nice content material on his own channel for over ten years. Why not construct on what we’ve received?
The quick reply is that it didn’t make sense.
Entrepreneurs have tons of questions on very particular issues, and typically the easiest way to assist them out is by way of video—for example, a video that exhibits you the right way to tag your subscribers in ConvertKit. So we needed to seek out the easiest way to share video content material that might assist individuals with particular enterprise challenges and alternatives.
However Pat’s channel isn’t the very best match for these sorts of movies. Pat’s movies are designed to enchantment to a broad viewers, they usually capitalize on Pat’s persona. We realized that to be able to keep away from diluting the main focus of Pat’s channel, it made extra sense to create a brand new one.
That’s why the brand new SPI YouTube channel is designed to be much less persona centered and extra of a useful resource library. It’s geared toward serving to individuals reply detailed questions, resolve technical points, and profit from particular enterprise platforms.
And at last, Pat’s channel is Pat’s channel. We needed to start out tapping into our inside sources—our staff—much more, to create nice business-building content material. And a brand new channel was the proper means to do this!
The Nuts and Bolts of the New Channel
So what are you able to anticipate from the brand new SPI Media YouTube channel?
As I simply talked about, the purpose of the channel is to offer a breadth of content material that addresses particular wants and questions—a library of entrepreneurial sources, if you’ll. It’s the place you’ll discover business-building movies on the subjects that fall into SPI’s key educational subject areas. We’ll be serving to individuals with every little thing from e-mail advertising and marketing to self publishing books, to online marketing, to podcasting, and extra.
Lots of the movies can be organized into playlists to information you step-by-step via completely different subjects and processes.
We kicked off the channel with a foundational video from Pat on every of ten completely different studying areas, and you will discover these movies on the channel now. Every video is designed to be a kickoff level for learners. From there, we’ll be releasing new movies on every matter that get extra particular.
Right here’s a preview of two of the foundational movies we’ve posted to date. The primary one is the intro video for our On-line Programs observe.
This subsequent one kicks off the Membership Communities playlist that we’ll be including to over time.
So look out for far more in every of the playlists within the channel very shortly!
We even have a wealth of experience on our staff that we’ll be leaning on to construct the channel content material, so let’s discuss that subsequent!
Who’s Behind the SPI YouTube Channel—and The place It’s Going
So who’s behind this brand-new channel? Nicely, you’re nonetheless going to see quite a lot of Pat, together with Mindy, our options supervisor. Mindy has been a key staff member behind the scenes for a number of years. She manages an entire bunch of technical stuff for SPI, and has a ton of data on the software program methods that make our web site, e-mail listing, and total enterprise run easily.
You’ll begin seeing different members of Team SPI contributing, too, whether or not it’s Caleb on video manufacturing, or Matt on enterprise fundamentals, or Karen and Ray on content material creation.
This all means a fair larger wealth of nice academic content material coming your means! So look out for brand new playlists to assist individuals get onboarded to the instruments we use at SPI Media, whether or not that’s Teachable, Convertkit, Circle, or the numerous different platforms and methods we use and belief.
How We’re Rising the Channel—and How You Can Assist!
Our staff is happy about rising this channel to create a beneficial entrepreneurial useful resource library the place you will get particular questions answered.
However in truth, it nonetheless takes quite a lot of work to develop a brand new YouTube channel, even for a longtime model like SPI. Even an even bigger model like ours has to start out from scratch on YouTube. We’re not going to get quite a lot of views or a ton of subscribers on the very starting. We’ve nonetheless received to earn our stripes, so to talk.
How are we planning on doing that?
First off, we’re attempting to make use of search site visitors to develop the channel and produce extra individuals into the model. Whenever you begin a brand new YouTube channel, it’s all about making content material that individuals are trying to find—that’s the way you get your first chunk of views and begin rating properly. So every video we make is optimized for particular key phrases that individuals are trying to find on the platform.
It additionally helps to make a collection of movies associated to the identical factor, in order that YouTube will group the movies collectively. As an illustration, in case you make a collection of movies about e-mail advertising and marketing that individuals watch in a sure order, the YouTube algorithm will begin to perceive that and current the collection in that order to draw new viewers.
All that’s to say that we’re doing what we will on the again finish—however we additionally want our superfans to assist this channel succeed…
Subscribe to the SPI YouTube Channel
We all know that creating nice content material is barely half the battle—getting it in entrance of individuals is the opposite half. We’re additionally going to be asking our followers on social media, within the SPI Professional neighborhood, by way of our e-mail listing, and elsewhere, to subscribe, like, and remark, to assist us develop the channel.
And it goes with out saying that we’d love for you, expensive reader, to tune in and subscribe to the SPI Media YouTube channel! As I’ve hopefully specified by this submit, it’s the place you’ll discover a wealth of (free!) sources that will help you get began with completely different alternatives and platforms, and take your online business to new heights.
We all know how highly effective video could be as a studying device, and this new channel provides you with a serving to hand to start out exploring new alternatives and optimizing present elements of your online business. Interested in online marketing however don’t know the right way to get began? Need to begin utilizing ConvertKit to develop your e-mail listing? We’ve received you lined.
And naturally we’ll be constantly including new, in-depth content material to the channel.
So go check out SPI Media on YouTube and hit that subscribe button! We’ll see you over there.